Know the value of things —
not just the price.
Your daily choices, aligned with your values.
You know your values,
but your purchases don’t reflect them.
Scan it. See the real value.
Radical transparency across four pillars.
Verified data always scores better — revealing hidden information becomes rewarding for sellers. Scores fuse Open Food Facts, crowd-verified input, AI fill, live supply-chain data and more — integrating public information from labels (Nutri-Score, Fairtrade, FSC, EU Ecolabel, MSC…) beyond their badge.
Tailored to you, wherever you shop
Recommendations tuned to how you actually shop — faster trips, every basket aligned with what you value.
The products you buyYour scan history.
The preferences you setThe dimensions you value.
Your shopping listPlanned right in the app.A paid consumer core, usage-based B2B on top
The free app converts to a paid subscription — our first revenue stream. The data it generates then powers three usage-based B2B engines.
The free app’s paid tier — our first and fastest income stream.
Then three B2B engines, powered by the data the app already generates:
This revenue model serves 100% to bootstrap the broader vision of Semo — the economic database, the coin and the collectively owned economy it unlocks. Read the Semo story →
A modelled path to scale
Revenue projections (€M) — conservative case (MVP plus three B2B streams).
Conservative case shown · modelled projections, not actuals · EBITDA break-even = operating profitability, excl. the one-time build investment.
Live in pilot, built to multiply what serves us
The people building it
Bart ElbertseCEOProject & innovation
Blaine PanaresCTOTechnology
Niek van der KuijlCCOE-commerce & Partnerships
Lucas van BrakelCFOBusiness development
Matthias te BraakeCOOApp UX & Functionality
Marielle GussenhovenCBCOMarcom & Brand+5 full-time developers · +5 part-time experts
Founders of ID&T · WOOV app · ChainPoint — supply-chain & community-building.
Become a part of the transparency economy
62% of Round 1 already committed · €20,000 minimum — invest or lend.
Both from €20,000 · the loan converts at next year’s Series-A, priced by a lead investor.